Why don't Facebook leads turn into appointments?
Most often because nobody gets back to the client fast enough. A client who fills in a form is usually comparing several salons at once, and the first one to call or text with a specific time tends to win the booking. Leads that get no reply at all are mostly lost.
- Call or text new leads within minutes, not hours.
- Offer a specific time instead of asking when suits the client.
- Set a call-back date when the client does not pick up.
- Take a deposit to reduce no-shows.
- Track speed to lead and booking rate for every ad.
How does Palyri take a client from ad to appointment?
A Facebook or Instagram ad sends the client to a Meta form or a Palyri funnel such as a quiz. The lead lands in Palyri at once, and your front desk gets an alert and calls from the browser or sends an SMS. After the call you record the deposit and the client books through your existing booking link.
How do you know what a booked appointment from ads costs?
Divide the ad spend for a campaign by the number of appointments it booked. Palyri does this for you: it pulls Meta and Google spend daily, counts bookings from lead statuses and shows cost per lead and cost per booked appointment for every campaign, ad set and creative, from your own salon's data.
Who calls the clients from ads?
Your salon's front desk, or whoever runs the schedule, calls the clients. Palyri does not take the client relationship away from you. It gives your team a call-back list of everyone waiting for a reply, reminds them about scheduled call-backs and tracks the first response time, so nobody is left without an answer.
Frequently asked questions
How is a salon CRM different from booking software?
Booking software takes bookings and runs the calendar. A CRM like Palyri handles what happens before the booking: it collects leads from Facebook and Instagram ads, reminds you to call, sends SMS, records the deposit and calculates the cost of a booked appointment. Many salons use both tools at the same time.
How fast should you call back a Facebook lead?
As fast as you can, ideally within minutes, while the client is still looking at salons. The longer a lead waits, the more likely she books somewhere else. Palyri measures the first response time for every lead, so you see how fast your team really replies and which leads are still waiting.
Does Palyri send SMS to clients?
Yes. Palyri sends automated SMS, for example when a client does not pick up or before an appointment, and SMS campaigns to selected client groups. Marketing messages go only to people who agreed to them. SMS are charged from a balance in the app that you top up yourself.
How much does Palyri cost for a beauty salon?
Palyri has no public price list, every quote is individual. It depends on the number of locations and users, the modules you use, and SMS and call volume. You pay the ad budget separately, directly to Meta or Google, never to Palyri. You get a written quote after a free demo.
Does Palyri replace my booking system?
No. Palyri handles the path from the ad to the booking: leads, call-backs, SMS, deposits and the cost of a booked appointment. Your existing booking or scheduling system stays as it is. Palyri funnels end with your booking link or widget, so clients book in the calendar you already use.